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Book: Yes – 50 Scientifically Proven Ways to Be Persuasive

I had the pleasure to read Robert Caldini’s previous book Influence: The Psychology of Persuasion (associate link) where he talks about what influences people to be more willing to give you your way. In Yes!: 50 Scientifically Proven Ways to Be Persuasive Rob gives concrete tips on how to be more persuasive. Just a small disclaimer the tips are not about a sure way of persuading other but are increasing the odds that they will do what you want. Here my two favorite tips:

  • KISS: Keep it simple sweety and people will trust more because they have the feeling they understand what you are saying.
  • Bless people with a real smile: People with positive feelings toward you are more likely to listen, but don’t try to trick them with a fake Pan American smile.

What did you find works for you to persuade others?

4 Comments leave one →
  1. 30/03/2012 11:44

    You should read Thinking fast and slow it you’re interested in tricks how psychological findings can help you to influence others. It’s amazing how many biases could be used that way. I also liked his analysis of the biases that prevent people from properly interpreting statistics.

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